Data Processing Addendum

Effective Date: May 24, 2018.

This Data Processing Addendum forms part of, and is subject to the provisions of, the Terms of Service. Capitalized terms that are not defined in this Data Processing Addendum have the meanings set forth in the Terms of Service.

1. Additional Definitions.

The following definitions apply solely to this Data Processing Addendum:

a. the terms “controller”, “data subject”, “personal data”, “process,” “processing” and “processor” have the meanings given to these terms in EU Data Protection Law.

b. “Breach” means a breach of the Security Measures resulting in access to’s equipment or facilities storing Your Controlled Data and the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, Your Controlled Data transmitted, stored or processed by on your behalf and instructions through the Services.

c. “Content” means your User Content and any content provided to us from your End Users, including without limitation text, photos, images, audio, video, code, and any other materials.

d. “EU Data Protection Law” means any data protection or data privacy law or regulation of Switzerland or any European Economic Area (“EEA”) country applicable to Your Controlled Data, including, as applicable, the GDPR and the e-Privacy Directive 2002/58/EC.

e. “GDPR” means the EU General Data Protection Regulation 2016/679.

f. “Security Measures” means the technical and organizational security measures.

g. “Sub-Processor” means an entity engaged by to process Your Controlled Data.

h. “Your Controlled Data” means the personal data in the Content processes on your behalf and instructions as part of the Services, but only to the extent that you are subject to EU Data Protection Law in respect of such personal data. Your Controlled Data does not include personal data when controlled by us, including without limitation data we collect (including IP address, device/browser details and web pages visited prior to coming to Your Site) with respect to your End Users’ interactions with Your Site through their browser and technologies like cookies.

2. Applicability.

This Data Processing Addendum only applies to you if you or your End Users are data subjects located within the EEA or Switzerland and only applies in respect of Your Controlled Data. You agree that is not responsible for personal data that you have elected to process through Third Party Services or outside of the Services, including the systems of any other third-party cloud services, offline or on-premises storage.

3. Details of Data Processing.

3.1 Subject Matter.

The subject matter of the data processing under this Data Processing Addendum is Your Controlled Data.

3.2 Duration.

As between you and us, the duration of the data processing under this Data Processing Addendum is determined by you.

3.3 Purpose.

The purpose of the data processing under this Data Processing Addendum is the provision of the Services initiated by you from time to time.

3.4 Nature of the Processing.

The Services as described in the Agreement and initiated by you from time to time.

3.5 Type of Personal Data.

Your Controlled Data relating to you, your End Users or other individuals whose personal data is included in Content which is processed as part of the Services in accordance with instructions given through your Account.

3.6 Categories of Data Subjects.

You, Your End Users and any other individuals whose personal data is included in Content.

4. Processing Roles and Activities.

4.1 as Processor and You as Controller.

You are the controller and is the processor of Your Controlled Data.

4.2 as Controller. may also be an independent controller for some personal data relating to you or your End Users. Please see our Privacy Policy and Terms of Service for details about this personal data which we control. We decide how to use and process that personal data independently and use it for our own purposes. When we process personal data as a controller, you acknowledge and confirm that the Agreement does not create a joint-controller relationship between you and us. If we provide you with personal data controlled by us, such as in any access to data regarding your End Users’ interactions with Your Site, you receive that as an independent data controller and are responsible for compliance with EU Data Protection Law in that regard.

4.3 Description of Processing Activities.

We will process Your Controlled Data for the purpose of providing you with the Services, as may be used, configured or modified from within your Account (the “Purpose”). For example, depending on how you use the Services, we may process Your Controlled Data in order to: (a) enable you to integrate content or features from a social media platform on Your Site; or (b) email your End Users on your behalf.

4.4 Compliance with Laws.

You will ensure that your instructions comply with all laws, regulations and rules applicable in relation to Your Controlled Data and that Your Controlled Data is collected lawfully by you or on your behalf and provided to us by you in accordance with such laws, rules and regulations. You will also ensure that the processing of Your Controlled Data in accordance with your instructions will not cause or result in us or you breaching any laws, rules or regulations (including EU Data Protection Law). You are responsible for reviewing the information available from us relating to data security pursuant to the Agreement and making an independent determination as to whether the Services meet your requirements and legal obligations as well as your obligations under this Data Processing Addendum. will not access or use Your Controlled Data except as provided in the Agreement, as necessary to maintain or provide the Services or as necessary to comply with the law or binding order of a governmental, law enforcement or regulatory body.

5. Our Processing Responsibilities.

5.1 How We Process.

We will process Your Controlled Data for the Purpose and in accordance with the Agreement or instructions you give us through your Account. You agree that the Agreement and the instructions given through your Account are your complete and final documented instructions to us in relation to your Controlled Data. Additional instructions outside the scope of this Data Processing Addendum require prior written agreement between you and us, including agreement on any additional fees payable by you to us for carrying out such instructions. We will promptly inform you if, in our opinion, your instructions infringe applicable EU Data Protection Law, or if we are unable to comply with your instructions. We will notify you when applicable laws prevent us from complying with your instructions, except if such disclosure is prohibited by applicable law on important grounds of public interest, such as a prohibition under law to preserve the confidentiality of a law enforcement investigation or request.

5.2 Notification of Breach.

We will provide you notice without undue delay after becoming aware of and confirming the occurrence of a Breach for which notification to you is required under applicable EU Data Protection Laws. We will, to assist you in complying with your notification obligations under Articles 33 and 34 of the GDPR, provide you with such information about the Breach as we are reasonably able to disclose to you, taking into account the nature of the Services, the information available to us and any restrictions on disclosing the information such as for confidentiality. Our obligation to report or respond to a Breach under this Section is not and will not be construed as an acknowledgement by of any fault or liability of with respect to the Breach. Despite the foregoing,’s obligations under this Section do not apply to incidents that are caused by you, any activity on your Account and/or Third-Party Services.

5.3 Notification of Inquiry or Complaint.

We will provide you notice, if permitted by applicable law, upon receiving an inquiry or complaint from an End User, or other individual whose personal data is included in your Content, or a binding demand (such as a court order or subpoena) from a government, law enforcement, regulatory or other body in respect of Your Controlled Data that we process on your behalf and instructions.

5.4 Reasonable Assistance with Compliance.

We will, to the extent that you cannot reasonably do so through the Services, your Account or otherwise, provide reasonable assistance to you in respect of your fulfillment of your obligation as controller to respond to requests by data subjects under Chapter 3 of the GDPR, taking into account the nature of the Services and information available to us. You will be responsible for our reasonable costs arising from our provision of such assistance.

5.5 Security Measures.

We will maintain the Security Measures. We may change these Security Measures but will not do so in a way that adversely affects the security of Your Controlled Data. We will take steps to ensure that any natural person acting under our authority who has access to Your Controlled Data does not process it except on our instructions, unless such person is required to do so under applicable law, and that personnel authorized by us to process Your Controlled Data have committed themselves to relevant confidentiality obligations or are under an appropriate statutory obligation of confidentiality.

5.6 Sub-Processors.

You agree that we can share Your Controlled Data with Sub-Processors in order to provide you the Services. We will impose contractual obligations on our Sub-Processors, and contractually obligate our Sub-Processors to impose contractual obligations on any further sub-contractors which they engage to process Your Controlled Data, which provide the same level of data protection for Your Controlled Data in all material respects as the contractual obligations imposed in this Data Processing Addendum, to the extent applicable to the nature of the Services provided by such Sub-Processor. A list of our current Sub-Processors is available upon request by sending an email to Provided that your objection is reasonable and related to data protection concerns, you may object to any Sub-Processor by sending an email to If you object to any Sub-Processor and your objection is reasonable and related to data protection concerns, we will use commercially reasonable efforts to make available to you a means of avoiding the processing of Your Controlled Data by the objected-to Sub-Processor. If we are unable to make available such suggested change within a reasonable period of time, we will notify you and if you still object to our use of such Sub-Processor, you may cancel or terminate your Account or, if possible, the portions of the Services that involve use of such Sub-Processor. Except as set forth in this Section 5.6, if you object to any Sub-Processors, you may not use or access the Services. You consent to our use of Sub-Processors as described in this Section 5.6. Except as set forth in this Section 5.6 or as you may otherwise authorize, we will not permit any Sub-Processor to access Your Controlled Data. will remain responsible for its compliance with the obligations of this Data Processing Addendum and for any acts or omissions of any Sub-Processor or their further sub-contractors that process Your Controlled Data and cause to breach any of’s obligations under this Data Processing Addendum, solely to the extent that would be liable under the Agreement if the act or omission was’s own.

5.7 Audits. may (but is not obliged to) use external or internal auditors to verify the adequacy of our Security Measures.

5.8 Customer Audits and Information Requests.

You agree to exercise any right you may have to conduct an audit or inspection by instructing to carry out the audit described in Section 5.7. You agree that you may be required to agree to a non-disclosure agreement with before we share any such report or outcome from such audit with you and that we may redact any such reports as we consider appropriate. If does not follow such instruction or if it is legally mandatory for you to demonstrate compliance with EU Data Protection Law by means other than reviewing a report from such an audit, you may only request a change in the following way:

a. First, submit a request for additional information in writing to, specifying all details required to enable to review this request effectively, including without limitation the information being requested, what form you need to obtain it in and the underlying legal requirement for the request (the “Request”). You agree that the Request will be limited to information regarding our Security Measures.

b. Within a reasonable time after we have received and reviewed the Request, you and we will discuss and work in good faith towards agreeing on a plan to determine the details of how the Request can be addressed. You and we agree to use the least intrusive means for to verify’s compliance with the Security Measures in order to address the Request, taking into account applicable legal requirements, information available to or that may be provided to you, the urgency of the matter and the need for to maintain uninterrupted business operations and the security of its facilities and protect itself and its customers from risk and to prevent disclosure of information that could jeopardize the confidentiality of or our users’ information.

You will pay our costs in considering and addressing any Request. Any information and documentation provided by or its auditors pursuant to this Section 5.8 will be provided at your cost. If we decline to follow any instruction requested by you regarding audits or inspections, you may cancel any affected Paid Services.

5.9 Questions.

Upon your reasonable requests to us for information regarding our compliance with the obligations set forth in this Data Processing Addendum, we shall, where such information is not otherwise available to you, provide you with written responses, provided that you agree not to exercise this right more than one (1) time per calendar year (unless it is necessary for you to do so to comply with EU Data Protection Law). The information to be made available by under this Section 5.9 is limited to solely that information necessary, taking into account the nature of the Services and the information available to, to assist you in complying with your obligations under the GDPR in respect of data protection impact assessments and prior consultation. You agree that you may be required to agree to a non-disclosure agreement with before we share any such information with you.

5.10 Requests.

You can delete or access a copy of some of Your Controlled Data through your Account. For any of Your Controlled Data which may not be deleted or accessed through your Account, upon your written request, we will, with respect to any of Your Controlled Data in our or our Sub-Processor’s possession that we can associate with a data subject, subject to the limitations described in the Agreement and unless prohibited by applicable law or the order of a governmental, law enforcement or regulatory body: (a) return such data and copies of such data to you provided that you make such request within no more than ninety (90) days after the cancellation of the applicable Paid Services; or (b) delete, and request that our Sub-Processors delete, such data (excluding in the case of (a) or (b) any of such data which is archived on back-up systems, which we shall securely isolate and protect from any further processing, except to the extent required by applicable law). Otherwise, we will delete Your Controlled Data in accordance with our data retention policy. This Section 5.10 does not apply to personal data held by Third Party Services.

6. Data Transfers.

You authorize us to transfer Your Controlled Data away from the country in which such data was originally collected. In particular, you authorize us to transfer Your Controlled Data to the US. We will transfer Your Controlled Data to outside the EEA using a lawful data transfer mechanism that is recognized under EU Data Protection Law as providing an adequate level of protection for such data transfers.

7. Liability.

The liability of each party under this Data Processing Addendum is subject to the exclusions and limitations of liability set out in the Agreement. You agree that any regulatory penalties or claims by data subjects or others incurred by in relation to Your Controlled Data that arise as a result of, or in connection with, your failure to comply with your obligations under this Data Processing Addendum or EU Data Protection Law shall reduce’s maximum aggregate liability to you under the Agreement in the same amount as the fine and/or liability incurred by us as a result.

8. Conflict.

In the event of a conflict between this Data Processing Addendum and the Terms of Service, this Data Processing Addendum will control.

9. Miscellaneous.

You are responsible for any costs and expenses arising from’s compliance with your instructions or requests pursuant to the Agreement (including this Data Processing Addendum) which fall outside the standard functionality made available by generally through the Services.


Please read these Terms of Service (collectively with elink, HKSR Group LLC’s Privacy Policy and the “Terms of Service”) fully and carefully before using the services, features, and content offered by elink, HKSR Group LLC. (“we,” “us,” or “elink”) through its website, plugins, or software applications (collectively, the “Services”). These Terms of Service set forth the legally binding terms and conditions for your use of the Services.


  1. By registering for and/or using the Services in any manner, including but not limited to visiting, browsing and using the Services to create a webpage, bundle weblinks, shorten & edit weblinks (“URL”), you agree to these Terms of Service and all other operating rules, policies and procedures that may be published from time to time on the Services by elink, each of which is incorporated by reference and each of which may be updated from time to time without notice to you.
  2. Certain of the Services may be subject to additional terms and conditions specified by elink from time to time; your use of such Services is subject to those additional terms and conditions, which are incorporated into these Terms of Service by this reference.
  3. These Terms of Service apply to all users of the Services, including, without limitation, users who are contributors of content, information, and other materials or services, registered or otherwise.


elink reserves the right, at its sole discretion, to modify or replace any of these Terms of Service, or change, suspend, or discontinue the Services (including without limitation, the availability of any feature, database, or content) at any time by posting a notice or by sending you notice through the Services or by e-mail. elink may also impose limits on certain features of the Services or restrict your access to parts or all of the Services without notice or liability. It is your responsibility to check these Terms of Service periodically for changes. Your use of the Services following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


You represent and warrant that you are at least 13 years of age. If you are under age 13, you may not, under any circumstances, use the Services. elink may, in its sole discretion, refuse to offer the Services to any person or entity and change its eligibility criteria at any time. You are solely responsible for ensuring that these Terms of Service are in compliance with all laws, rules and regulations applicable to you and the right to access the Services is revoked where these Terms of Service or use of the Services is prohibited or to the extent offering, sale or provision of the Services conflicts with any applicable law, rule or regulation. Further, the Services are offered only for your use, and not for the use or benefit of any third party.


If you select a paid Service, you must provide us with current, complete, accurate and authorized payment method information (e.g. credit card information). You authorize us to charge your provided payment method for the Services you have selected and for any paid feature(s) that you choose. We may bill: (a) in advance; (b) at the time of purchase; (c) shortly after purchase; or (d) if you have elected a subscription service, on a recurring basis. You may, however, cancel your subscription before the next billing cycle in accordance with these Terms, but no credits or refunds will be available. To the extent elink has not received your payment, in order to bring your account up to date, we may bill you simultaneously for both past due and current amounts. If you do not cancel your account, we may automatically renew your Service(s) and charge you for any renewal term. You understand that failure to pay any charges or fees may result in the suspension or cancellation of your Services.

  1. The primary Fee to use elink shall be the Subscription Fee, which is payable in advance (after any free trial period has expired) by the Customer for each Paid User Account (or a batch of Paid User Accounts, as applicable).
  2. The Subscription Fee applies to each Paid User of elink (or a batch of Paid User Accounts, as applicable) associated with a Customer Account in accordance with the pricing plans described on the Site.
  3. The Customer agrees to pay all Fees monthly in advance by credit card through elink. Without provision of a valid credit card, the Company reserves the right to refuse the Customer access to elink.
  4. The Company reserves the right to introduce or change any Fees from time-to-time by giving the User no less than 14 days’ written notice. Any new or changed Fees will apply to the next billing period after the Customer has been given such notice.
  5. If a Customer does not accept a change to any Fees, then it can simply terminate its Account.


In order to access certain areas of or participate in certain activities contained on the Websites and/or the Services, we may require you to create an account ("Account"). You acknowledge and agree that you have no ownership or other proprietary interest in the Account. To create an Account, we may ask or require you to provide us with certain personal information (e.g., your name and e-mail address). Providing us with your personal information is your choice. Each time you decide to provide us with your personal information, you agree to: (a) provide accurate, current and complete information about yourself as prompted by our registration form (including your current e-mail address), and (b) maintain and update your information (including your e-mail address) to keep it accurate, current and complete. You acknowledge that, if any information provided by you is untrue, inaccurate, not current or incomplete, we have the right to terminate your access to and use of the Websites and/or the Services (or any portion thereof) or your participation in any activity contained on or available through the Websites and/or any Third Party Platform.


You are solely responsible for the activity that occurs on your Account, and for keeping your Account secure. You are not permitted to use another Account without permission. You must notify us immediately of any breach of security or other unauthorized use of your Account. You should never publish, distribute or post login information for your Account.

7. elink SERVICES

  1. elink The Services allow you to create a webpage, bundle links, shorten links, edit links, customize URLs and track URLs using the elink domain as the primary link. As long as you comply with these Terms of Service, you may use the Services for your personal, non-commercial purposes. Please contact us if you would like to use the Services for your business.
  2. Software Applications We provide browser plugins and software applications that you can download (to your computer or mobile device) to access and use the Services. As long as you comply with these Terms of Service, you have the right to use this software to access and use the Services. This license is for the sole purpose of enabling you to use the Services, as permitted by these Terms of Service. You may not modify, re-distribute, or sell the software, nor may you decompile or attempt to extract the source code of that software. If you download software from the Apple App Store, Google Play or other app store (an “App Provider”), please note that:
  3. These Terms of Service are concluded between us, and not with the App Provider, and that we (not the App Provider), are responsible for the software.
  4. The App Provider has no obligation to furnish any maintenance and support services with respect to that software or handle any warranty claims.
  5. The App Provider is not responsible for addressing any claims you have or any claims of any third party relating to the software, such as, product liability claims, consumer protection claims, intellectual property infringement claims, or any claim that the software fails to conform to any applicable legal or regulatory requirement.
  6. The App Provider is a third party beneficiary of these Terms of Service as related to your license of the software, and the App Provider will have the right to enforce these Terms of Service as related to your license of the software against you.
  7. You must also comply with any applicable terms from any third party services that you access when using the software.

8. elink Analytics

  1. Definition Certain features of the Services allow elink to collect and track analytics, and generate analytics, relating to URLs shortened using the Services, bundles of URLs created using the Services, editing URLs created using the Services, and other analytics related to use of the Services (“elink Analytics”). elink Analytics include, but are not limited to:
  2. A history of all URLs shortened, bundled and edited by a particular Account.
  3. A history of all clicks on a shortened, bundled and edited URLs.
  4. A history of all sharing of a shortened, bundled and edited URL through third-party services such as Facebook and Twitter.
  5. A history of referral URLs for clicks of a shortened, bundled and edited URL.
  6. A history of IP addresses used to access a shortened, bundled and edited URL.
  7. Visual presentation of any or all of the above (excluding IP addresses).
  8. Ownership Rights You acknowledge and agree that all elink Analytics that are collected and/or generated are owned by elink, and that elink has the right to use, license, sell or otherwise dispose of elink Analytics for any purpose.


As elink asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If you believe that material located on or linked to by elink violates your copyright, you are encouraged to notify elink in accordance with elink Digital Millennium Copyright Act (“DMCA”) Policy. elink will respond to all such notices, including as required or appropriate by removing the infringing material or disabling all links to the infringing material. elink will terminate a visitor’s access to and use of the Service if, under appropriate circumstances, the visitor is determined to be a repeat infringer of the copyrights or other intellectual property rights of elink or others. In the case of such termination, elink will have no obligation to provide a refund of any amounts previously paid to elink.


  1. Definition For purposes of these Terms of Service, the term “Content” includes, without limitation, web pages, URLs, shortened URLs, curated web pages and URLs, edited URLs, bundles or packages of URLs, videos, audio clips, written posts and comments, information, data, text, photographs, software, scripts, graphics, and interactive features generated, provided, or otherwise made accessible on or through the Services.
  2. User Content All Content added, created, uploaded, submitted, distributed, or posted to the Services by users, whether publicly posted or privately transmitted (collectively “User Content”), is the sole responsibility of the user who originated it. You acknowledge that all Content accessed by you using the Services is at your own risk and you will be solely responsible for any damage or loss to you or any other party resulting therefrom. When you delete your User Content, it will be removed from the Services. However, you understand that (i) certain User Content (e.g., previously shortened URLs, bundled URLs and related elink Analytics) will remain available and (ii) any removed User Content may persist in backup copies for a reasonable period of time (but will not following removal be shared with others).
  3. elink Content The Services contain Content specifically provided by elink or its partners and such Content is protected by copyrights, trademarks, service marks, patents, trade secrets or other proprietary rights and laws. Such Content includes, but is not limited to, elink Analytics. You shall abide by and maintain all copyright notices, information, and restrictions contained in any Content accessed through the Services. By having access to the Services, you agree that elink and its third party providers and partners may place advertisements on the Services. The types of advertisements are subject to change. The Services may become unavailable due to maintenance or malfunction of computer equipment, servers, or other reasons.
  4. Use License Subject to these Terms of Service, elink grants each user of the Services a worldwide, non-exclusive, non-sublicensable and non-transferable license to use the Content, solely for personal, non-commercial use as part of using the Services. Use, reproduction, modification, distribution or storage of any Content for other than personal, non-commercial use is expressly prohibited without prior written permission from elink, or from the copyright holder identified in such Content’s copyright notice. If you would like to use the Services for commercial purposes, you must purchase a license for our elink Brand Tools, or contact us regarding other types of uses.
  5. License Grants
  6. License to elink By submitting User Content through the Services, you hereby do and shall grant elink a worldwide, non-exclusive, royalty-free, fully paid, sublicensable and transferable license to use, edit, modify, reproduce, distribute, prepare derivative works of, display, perform, and otherwise fully exploit the User Content in connection with the Services and elink’s (and its successors and assigns’) business, including without limitation for promoting and redistributing part or all of the Services (and derivative works thereof) in any media formats and through any media channels (including, without limitation, third party websites and feeds).
  7. License to Users You also hereby do and shall grant each user of the Services a non-exclusive license to access your User Content through the Services, and to use, edit, modify, reproduce, distribute, prepare derivative works of, display and perform such User Content.
  8. No Infringement You represent and warrant that you have all rights to grant such licenses without infringement or violation of any third party rights, including without limitation, any privacy rights, publicity rights, copyrights, contract rights, or any other intellectual property or proprietary rights.
  9. Availability of Content elink does not guarantee that any Content will be made available through the Services. Further, elink has no obligation to monitor the Services. However, elink reserves the right to (i) remove, edit or modify any Content in its sole discretion, at any time, without notice to you and for any reason (including, but not limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if elink is concerned that you may have violated these Terms of Service), or for no reason at all and (ii) remove or block any Content from the Services.


  1. You promise not to use the Services for any purpose that is prohibited by these Terms of Service. You are responsible for all of your activity in connection with the Services.
  2. You shall not, and shall not permit any third party to, either (a) take any action or (b) upload, download, post, submit or otherwise distribute or facilitate distribution of any Content (including User Content) on or through the Service that:
  3. infringes any patent, trademark, trade secret, copyright, right of publicity or other right of any other person or entity or violates any law or contractual duty;
  4. is unlawful, such as content that is threatening, abusive, harassing, defamatory, libelous, fraudulent, invasive of another’s privacy, or tortuous;
  5. constitutes unauthorized or unsolicited advertising, junk or bulk e-mail (“spamming”);
  6. contains software viruses or any other computer codes, files, or programs that are designed or intended to disrupt, damage, limit or interfere with the proper function of any software, hardware, or telecommunications equipment or to damage or obtain unauthorized access to any system, data, password or other information of elink or any third party;
  7. the Content is not spam, is not machine- or randomly-generated, and does not contain unethical or unwanted commercial content, or to further unlawful acts (such as phishing) or mislead recipients as to the source of the material (such as spoofing);
  8. the Content is not pornographic, does not contain threats or incite violence, and does not violate the privacy or publicity rights of any third party;
  9. your Content is not getting advertised via unwanted electronic messages such as spam links on newsgroups, email lists, and websites, and similar unsolicited promotional methods;
  10. impersonates any person or entity, including any employee or representative of elink;
  11. includes anyone’s identification documents or sensitive financial information; or
  12. is otherwise determined by elink to be inappropriate at its sole discretion.
  13. You shall not: (i) take any action that imposes or may impose (as determined by elink in its sole discretion) an unreasonable or disproportionately large load on elink’s (or its third party providers’) infrastructure; (ii) interfere or attempt to interfere with the proper working of the Services or any activities conducted on the Services; (iii) bypass any measures elink may use to prevent or restrict access to the Services (or other accounts, computer systems or networks connected to the Services); (iv) run any form of auto-responder or “spam” on the Services; (v) use manual or automated software, devices, or other processes to “crawl” or “spider” any page of the Services; (vi) harvest or scrape any Content from the Services; or (vii) otherwise take any action in violation of elink’s guidelines and policies.
  14. You shall not (directly or indirectly): (i) decipher, decompile, disassemble, reverse engineer or otherwise attempt to derive any source code or underlying ideas or algorithms of any aspect, feature or part of the Services, except to the limited extent applicable laws specifically prohibit such restriction; (ii) modify, translate, or otherwise create derivative works of any part of the Services; or (iii) copy, rent, lease, distribute, or otherwise transfer any of the rights that you receive hereunder. You shall abide by all applicable local, state, national and international laws and regulations.
  15. elink also reserves the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request; (ii) enforce these Terms of Service, including investigation of potential violations hereof; (iii) detect, prevent, or otherwise address fraud, security or technical issues; (iv) respond to user support requests; or (v) protect the rights, property or safety of elink, its users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam prevention.


The Services may permit you to link to other websites, services or resources on the Internet, such as Twitter and Facebook, and other websites, services or resources may contain links to the Services. When you access third party resources on the Internet, you do so at your own risk. These other resources are not under the control of elink, and you acknowledge that elink is not responsible or liable for the content, functions, accuracy, legality, appropriateness or any other aspect of such websites or resources. The inclusion of any such link does not imply endorsement by elink or any association with its operators. You further acknowledge and agree that elink shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such Content, goods or services available on or through any such website or resource.


You may terminate your access to all or any part of the Services at any time, with or without cause, with or without notice, effective immediately, which may result in the forfeiture and destruction of all information associated with your Account. All provisions of these Terms of Service which by their nature should survive termination shall survive termination, including without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.


  1. elink has no special relationship with or fiduciary duty to you. You acknowledge that elink has no control over, and no duty to take any action regarding:
  2. which users gains access to the Services;
  3. what Content you access via the Services;
  4. what effects the Content may have on you;
  5. how you may interpret or use the Content; or
  6. what actions you may take as a result of having been exposed to the Content.
  7. You release elink from all liability for you having acquired or not acquired Content through the Services. The Services may contain, or direct you to websites containing, information that some people may find offensive or inappropriate. elink makes no representations concerning any Content contained in or accessed through the Services, and it will not be responsible or liable for the accuracy, copyright compliance, legality or decency of material contained in or accessed through the Services.
  9. ELECTRONIC COMMUNICATIONS PRIVACY ACT NOTICE (18 USC 2701-2711): elink MAKES NO GUARANTY OF CONFIDENTIALITY OR PRIVACY OF ANY COMMUNICATION OR INFORMATION TRANSMITTED ON THE SERVICES OR ANY WEBSITE LINKED TO THE SERVICES. elink will not be liable for the privacy of e-mail addresses, registration and identification information, disk space, communications, confidential or trade-secret information, or any other Content stored on elink’s equipment, transmitted over networks accessed by the Services, or otherwise connected with your use of the Services.


You shall defend, indemnify, and hold harmless elink, its affiliates and each of their respective employees, contractors, directors, suppliers and representatives from all liabilities, claims, and expenses, including reasonable attorneys’ fees, that arise from or relate to your use or misuse of, or access to, the Services, Content, or which otherwise arise from your User Content, violation of these Terms of Service, or infringement by you, or any third party using your Account, of any intellectual property or other right of any person or entity. elink reserves the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which event you will assist and cooperate with elink in asserting any available defenses.




These Terms of Service shall be governed by and construed in accordance with the laws of the State of California, including its conflicts of law rules, and the United States of America. You agree that any dispute arising from or relating to the subject matter of these Terms of Service shall be governed by the exclusive jurisdiction and venue of the state and federal courts of San Francisco County, California.


If you are a subscriber to the Service, to the extent that processes any Personal Information (as defined in the DPA) contained in User Content that is subject to the GDPR (as defined in the DPA), on your behalf, in the provision of the Service, the terms of the data processing addendum at ("DPA"), which are hereby incorporated by reference, shall apply and the parties agree to comply with such terms. For the purposes of the Standard Contractual Clauses attached to the DPA, when you are the data exporter, your agreeing to these Terms of Service shall be treated as signing of the DPA, including, without limitation, the Standard Contractual Clauses and their Appendices.


These Terms of Service are the entire agreement between you and elink with respect to the Services and supersede all prior or contemporaneous communications and proposals (whether oral, written or electronic) between you and elink with respect to the Services. If any provision of these Terms of Service is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms of Service will otherwise remain in full force and effect and enforceable.


You hereby agree that Bit may reference You and Your use of the Services in private customer and prospect communications, and on Bit’s website. You also agree that Bit may reference You and Your use of Services in marketing and public relations materials, including a press release announcing You as a customer, inclusion of You as a customer in Bit’s company boilerplate, and, subject to the mutual agreement of the parties, a case study describing Your use of the Services. You hereby grant Bit a nonexclusive, worldwide license, during the Contract Term, to use and display Your trademarks, trade names and logos in connection with the foregoing uses.


  1. Force Majeure. elink shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond elink’s reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation.
  2. Assignment. These Terms of Service are personal to you, and are not assignable, transferable or sublicensable by you except with elink’s prior written consent. elink may assign, transfer or delegate any of its rights and obligations hereunder without consent.
  3. Agency. No agency, partnership, joint venture, or employment relationship is created as a result of these Terms of Service and neither party has any authority of any kind to bind the other in any respect.
  4. Notices. Unless otherwise specified in these Term of Service, all notices under these Terms of Service will be in writing and will be deemed to have been duly given when received, if personally delivered or sent by certified or registered mail, return receipt requested; when receipt is electronically confirmed, if transmitted by facsimile or e-mail; or the day after it is sent, if sent for next day delivery by recognized overnight delivery service.
  5. No Waiver. The failure of elink to enforce any part of these Terms of Service shall not constitute a waiver of its right to later enforce that or any other part of these Terms of Service. Waiver of compliance in any particular instance, does not mean that we will do so in the future. In order for any waiver of compliance with these Terms of Service to be binding, elink must provide you with written notice of such waiver, provided by one of its authorized representatives.
  6. Headings. The section and paragraph headings in these Terms of Service are for convenience only and shall not affect their interpretation.


You may contact elink: by mail at HKSR Group, P.O Box 641222, San Francisco, California 94164; by e-mail at

Effective Date of Terms of Service: October 23, 2017.


Effective May 24, 2018.

This privacy policy (“Privacy Policy”) governs and describes how, HSKR Group LLC and its subsidiaries (“Elink”, “we,” “us” or “our”) may collect, use, and disclose personal information when you use our products or services, or otherwise interact with Elink (for example, attending Elink events), unless a different privacy policy is displayed. This policy also explains your choices about how we use information about you. Your choices include how you can object to certain uses of information about you and how you can access and update certain information about you. If you do not agree with this policy, do not access or use our Services or interact with any other aspect of our business.

By using any of elink Services, you confirm you have agreed to the Terms of Service and read and understood this Privacy Policy.


We have updated this Privacy Policy in order to comply with changes in data protection law. In addition, we have worked to make the Privacy Policy clearer and more understandable.

This Privacy Policy covers the treatment of the information gathered by elink when you are using or accessing the Services. This Privacy Policy also covers elink’s treatment of any information about you that elink’s business partners share with elink or that elink shares with its business partners.

This Privacy Policy does not apply to the practices of other businesses that elink does not own or control, including other companies’ websites, services and applications (“Third Party Services”) that you can access through the Services, such as Facebook or Twitter, or to individuals that elink does not manage or employ. While we attempt to partner with only those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to review the privacy policies of any Third Party Services you access.

What information we collect about you

The information we collect is primarily used to provide the Services, to process and complete any transactions, to respond to inquiries, to personalize and improve the Services, to monitor and analyze usage and trends of the Services, to provide you with related, relevant information, and for any other purpose for which the information was collected. In connection with certain aspects of the Services, we may request, collect and/or display some information about you. We collect the following types of information from our users.

User Information:

When you create an Account, we will collect personal information from you, such as your name and email address. We use your contact information to send you information about our Services. You may unsubscribe from receiving certain types of these messages through your Account settings, although elink reserves the right to contact you when we believe it is necessary, such as for administrative and account management purposes.

Note regarding children: We do not knowingly collect personal information from children. If we learn that we have collected personal information of a child under 13, we will take steps to delete such information from our files as soon as possible.

Information you provide though our support channels:

The Services also include customer support, where you may choose to submit information regarding a problem you are experiencing with a Service. Whether you contact customer support via email, speak to one of our representatives directly or otherwise engage with our support team, you will be asked to provide contact information, a summary of the problem you are experiencing, and any other documentation, screenshots or information that would be helpful in resolving the issue.

Payment information:

We collect certain payment and billing information when you register for certain paid Services. For example, we ask you to provide payment information, such as payment card details, which we collect via secure payment processing services.

Information we collect automatically

We collect information about you when you use our Services, including browsing our websites and taking certain actions within the Services. This includes:

  • Internet Protocol (IP) addresses.
  • Internet Service Provider (ISP).
  • Browser type.
  • Operating system.
  • Date/time stamp.
  • Browsing actions and browsing patterns.

Information Collected From Third Party Services:

Some features of the Services allow you to share your content and elink Links through your accounts with other companies such as Facebook and Twitter. If you choose to connect elink to such Third Party Services, we may collect information related to your use of those Third Party Services, such as authentication tokens that allow us to connect to your Third Party Service accounts or the contact information of your friends (if you choose to connect your friends, followers, or contacts from your account) so that you can contact these people when you use the Services. We may also collect information about how you are using the Services to interact with those connected Third Party Services. Note that Third Party Services may have the ability to restrict the information that is provided to us based on your privacy settings of that account.

Cookie Policy:

  • Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit our Site and use the Services through the web.
  • elink cookies also allow elink to track when you have clicked on a elink Link. Each click of a elink Link is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with elink.
  • Third party ads displayed on elink may also contain cookies set by the advertiser, ad network or their agent. elink does not control these cookies. Users of elink should consult privacy policies of the advertiser, ad network or their agent to learn how they use cookies.
  • elink cookies do not, by themselves, contain any personal information about you, and we do not combine the general information collected through cookies with your personal information to tell us who you are. We do, however, use cookies to identify that your web browser has accessed a elink Link and may associate that information with your Account if you have one.
  • Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. If you disable cookies, you will not be able use most features of the Services
  • You may also ask elink not to place cookies on your web browser. When cookies are disabled in this manner, clicks on elink Links are not tied back to or associated with your web browser.
  • This Privacy Policy covers the use of cookies by elink only and does not cover the use of cookies by any Third Party Services. elink does not control when or how third parties place cookies on your computer, such as when you visit the website from a elink Link.

Information we receive from other sources

  • From other Service users: Other users of our Services may provide information about you when they submit content through the Services. We also receive your email address from other Service users when they provide it in order to invite you to the Services.
  • Other services you link to your account: We receive information about you when you or your administrator link or integrated third-party services with our Services. You should always check the privacy settings and notices in these third-party services to understand what data may be disclosed to us or shared with our Services.

How we use the information

How we use the information we collect depends in part on which Services you use, how you use them, and any preferences you have communicated to us. Below are the specific purposes for which we use the information we collect about you:

  • To provide the Services.
  • To personalize your experience.
  • To aid in research and development.
  • To communicate with you about the Services.
  • To market, promote, and drive engagement with the Services.
  • To provide customer support.
  • To prevent fraud and abuse.
  • For any other purpose with your consent.


We use data hosting service providers to host the information we collect, and we use technical measures to secure your data. Your account information is protected by a password for your privacy and security. You can prevent unauthorized access to your account by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.

elink endeavors to protect the information it collects about its users using industry-standard security processes and controls, however, despite these efforts, no security measure is perfect or impenetrable and elink does not guarantee or warrant that such measures will prevent unauthorized access to the information about you that is stored by elink. In the event we experience a breach of security, we will promptly notify you if your personal information has been compromised, in accordance with applicable law.

How long we keep information

We may retain your personal information for a period of time consistent with the original purpose of collection. For instance, we may retain your personal information during the time you have an account to use the Services, and for a reasonable period of time thereafter. We also may retain your personal information during the period of time needed for Bit to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes, and enforce our agreements.

How to access and control your information

If you are a registered user, you can access information associated with your Account by logging into the Site. This information includes a history of the URLs you have bundled and shortened, ability to edit the bundled links within your URLs, and access to the analytics pages for those URLs. You can deactivate your Account at any time by emailing us at Once your Account is deactivated, you will no longer be able to access or use the Services.

If you have concerns about any unauthorized usage of your Account, please contact us at and we will disable future bundling and shortening activity on your Account.

In addition to the abilities we provide from within the Services, you may request to access or update your information using the contact information at the end of this Privacy Policy. We will respond to your request within a reasonable timeframe and notify you of the action we have taken.

Right to delete your information

You may request to delete your information using the contact information at the end of this Privacy Policy. We will respond to your request within a reasonable timeframe and notify you of the action we have taken.

Right to restrict information processing

In some cases, you may ask us to stop accessing, storing, using and otherwise processing your information where you believe we don't have the appropriate rights to do so.

To exercise this right, please send us your request using the contact information at the end of this Privacy Policy. We will respond to your request within a reasonable timeframe and notify you of the action we have taken.

Right to data portability

Data portability is the ability to obtain some of your information in a format you can move from one service provider to another. Should you request it by contacting us using the contact information at the end of this Privacy Policy, we will provide you with an electronic file of your basic account information and information under your sole control. We will respond to your request within a reasonable timeframe and notify you of the action we have taken.

How we transfer the information we collect internationally

We collect information globally. We transfer, process and store your information outside of your country of residence, to wherever we, Bit or our third-party service providers operate for the purpose of providing you the Services. Whenever we transfer your information, we take steps to protect it.

Other important privacy-related information

Bit Subprocessors - Infrastructure Subprocessors

Bit may use the following Subprocessors to host Customer Data or provide other infrastructure that helps with delivery of our Services:

Changes to Our Privacy Policy

We may change this privacy policy from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding a notice on the Services homepages, login screens, or by sending you an email notification. We encourage you to review our privacy policy whenever you use the Services to stay informed about our information practices and the ways you can help protect your privacy.

If you disagree with any changes to this privacy policy, you will need to stop using the Services and deactivate or delete your account(s).

Contact Us

If you have any questions or comments about this privacy policy, please contact us at

Digital Millennium Copyright Act Notice

HKSR Group provides elink - the service that it easy to create sharable content through our website located at For simplicity, we’ll refer to any or all of this as “elink”.

elink respects the intellectual property rights of others and expects its users to do the same. It is elink’s policy, in appropriate circumstances and at its discretion, to disable and/or terminate the accounts of users who repeatedly infringe or are repeatedly charged with infringing the copyrights or other intellectual property rights of others.

In accordance with the Digital Millennium Copyright Act of 1998, the text of which may be found on the U.S. Copyright Office website at, elink will respond expeditiously to claims of copyright infringement committed using the elink website (the "Website") that are reported to elink’s Designated Copyright Agent.

If you believe that content on the Website (as defined in our Terms of Service) infringes one or more of your copyrights, please notify us by providing a written notice (“Infringement Notice”) containing the information described below to the designated agent listed below. If elink takes action in response to an Infringement Notice, it will make a good faith attempt to contact the party that made such content available by means of the most recent email address, if any, provided by such party to elink.

You can report copyright violations to our email (preferred) or send to our copyright agent address.


Bit Tech Labs Inc.
P.O. Box 77233
San Francisco, CA 94107
Attn: elink Copyright Agent

You must include the following:

  • A physical or electronic signature of the copyright owner or a person authorized to act on their behalf;
  • Identification of the copyrighted work claimed to have been infringed;
  • A description of the nature and exact location of the content that you claim to infringe your copyright, in sufficient detail to permit elink to find and positively identify that content. For example we require a link to the specific page on the Site that contains the content and a description of which specific portion of the page – an image, a link, the text, etc – your complaint refers to;
  • Your name, address, telephone number and email address;
  • A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
  • A statement that the information in the notification is accurate, and under penalty of perjury, that you are either the copyright owner or a person authorized to act on their behalf.

Please note that a copy of your infringement notice, including any contact information you provide (address, telephone number, and email address), will be forwarded to the user who uploaded the content at issue.

If an Infringement Notice is valid, we are required by law to respond to it by disabling access to the allegedly infringing content. If you are a user and access to portions of your content have been disabled for this reason, we will notify you via a message on your profile page. You then have the option to send us a written counter-notice stating why your content does not infringe copyrights and asking for access to be reinstated.


Effective May 24, 2018.

This Cookie Policy describes how uses cookies and similar technologies to provide, customize, evaluate, improve, promote and protect our Services. Note that any capitalized terms not defined in this Cookie Policy have the meanings set forth in our Terms of Service. If you have any comments or questions about this Cookie Policy, feel free to contact us at


Cookies are small pieces of text sent to your browser when you visit a site. They serve a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Services. We use cookies on the website and associated domains of and on web application for the following purposes:

Authentication, Customization, Security and Other Functional Cookies.

Cookies help us verify your Account and device and determine when you’re logged in, so we can make it easier for you to access the Services and provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials and to remember choices you’ve made on the Services, such as your language preference.

Performance And Analytics.

Cookies help us analyze how the Services are being accessed and used, and enable us to track performance of the Services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information that you find interesting.

Third Parties.

Third Party Services may use cookies to help you sign into their services from our Services. Any such third party cookie usage is governed by the policy of the third party placing the cookie.


We partner with third party publishers, advertising networks and service providers to manage our ads on other sites. Our third party partners may set cookies on your device or browser to gather information about your activities on the Services and other sites you visit, in order to provide you with ads. For example, if you visit and also use a social media platform, you may see a ad in your social media newsfeed or timeline.

Opting Out.

You can set your browser to not accept cookies, but this may limit your ability to use the Services. We currently don’t respond to DNT:1 signals from browsers visiting our Services. You can also opt out of receiving interest-based ads from certain ad networks here (or if located in the European Union, here).

Device Identifiers.

We use device identifiers on web and mobile applications to track, analyze and improve the performance of the Services and our ads.

Third Party Tags.

We use and manage third party tags on the website and associated domains of and on web and mobile applications. Third party tags may take the form of pixels or tracking snippets. We use pixels to learn how you interact with our site pages and emails, and this information helps us and our ad partners provide you with a more tailored experience. We use tracking snippets to capture data from your browser, make requests to a third party partner or set cookies on your device to store data. For example, if you see a ad on a social media platform and choose to use, we may use a tag to reduce the number of ads you see on that platform. We use Google Tag Manager to manage our third party tag usage. This may cause other tags to be activated which may, for their part, collect data and set cookies under certain circumstances. Google Tag Manager does not store this data.

Cookies on Your Sites.

For information about the cookies and similar technologies used on Your Sites click here.

We may update this Cookie Policy from time to time. When we make changes, we’ll update the “Effective Date” at the top of the Cookie Policy and post it on our sites. We encourage you to check back periodically to review this Cookie Policy for any changes since your last visit.